ILLUSTRATIVE WORK
Projects described honestly — no fabricated clients, no invented metrics
Below are anonymised case descriptions showing how our Toronto AI visual studio approaches generative image generation, art direction and finishing. They illustrate our craft; they are not promises of specific results or endorsements from named brands.
A Canadian DTC brand's campaign imagery
The brief: A direct-to-consumer apparel brand needed sixteen lifestyle images for a fall launch — distinct settings, consistent warm palette, no budget for multi-city photography.
Our approach: We built a moodboard with the client's art director, then trained a LoRA on approved reference images for texture and colour fidelity. Text-to-image diffusion produced location candidates; image-to-image passes refined wardrobe and pose. Human art direction culled eighty candidates to twelve finalists. Inpainting fixed hand artefacts; retouch and upscale brought files to web and print spec.
Rights & review: Three revision rounds included. Usage rights covered North American digital and print for twelve months. No real-person likeness was generated; all figures were synthetic. Deliverables documented as AI-assisted imagery.
An Ontario CPG line's packaging visuals
The brief: A consumer packaged goods company launching six new SKUs needed packaging visual mockups for retailer presentations — product on shelf, in hand, and on kitchen counter — before physical samples existed.
Our approach: Product visualization began from dieline files and material swatches. Image-to-image diffusion placed products in generated environments matched to the brand's existing campaign colour and lighting. Composite builds layered photographed label artwork onto generated forms. Pixel-level finishing corrected perspective and shadow consistency across the set.
Rights & review: Per-deliverable licensing for presentation use only until product launch. Human-in-the-loop review on every SKU. Style training data retained under NDA; not reused for other clients.
A Toronto retailer's product catalogue
The brief: A regional retailer needed updated catalogue imagery for 200 SKUs — a mix of existing products and new lines — with consistent white-background product shots and four lifestyle composites per category.
Our approach: For white-background work, we used image-to-image diffusion from client-supplied reference photos, retouching and upscaling to uniform spec. Lifestyle composites combined generated room environments with product assets via composite build workflows. Prompt design and model selection prioritized consistency over novelty. Batch finishing pipeline with spot-check human review every twenty images.
Rights & review: Full commercial licence for catalogue, web and in-store display. CAD project scoped with defined turnaround and two revision rounds. Artefact rate monitored; any image below quality threshold was regenerated rather than shipped.
An agency's hero image refinement
The brief: A Toronto agency had a campaign hero that was right in composition, palette and mood — except the background architecture was wrong for the Canadian market and a product detail was inaccurate.
Our approach: Inpainting replaced the background with a diffusion-generated streetscape matching art-direction references. Outpainting extended the canvas for billboard format. Pixel-level finishing corrected the product detail from updated reference images. No full regeneration — surgical editing preserved what already worked.
Rights & review: Single-deliverable engagement. Usage rights extended the agency's existing client licence. Human review confirmed no unintended similarities to identifiable locations or people.
Disclaimer: Any samples described are illustrative of our work and are not a promise of specific results. Our studio provides generative-AI visual services with human art direction and review. AI outputs can contain errors, artefacts or unintended similarities. We clarify usage rights and do not create deepfakes or use real likeness without consent. Clients are responsible for final usage clearance.